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Better than the bar scene? Easily. |
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You know who I'm talking about -- the old guard online dating sites who regularly spend millions on ad campaigns touting their latest marketing ploy! With all due respect to these venerable and hugely successful online dating sites, their spin is wearing thin.
Roughly 50% of heads of urban American households are single; that's a fact. And for ever-growing numbers, online dating is an important part of their social landscape. But in this economy, people are much less likely to sign-up or renew dating site subscriptions, especially @ $25-50 per month.
Industry stats bear this out: the ranks of online daters are growing along with the percentage of unmarried adults and the number of internet users. But growth is flattening, and enthusiasm for the first generation dating sites is waning.
Here's the good news! FlirtySomething is built from the ground-up on this premise: online dating should be all about "You", stupid. And you're not data. You're far more interesting, multi-dimensional, and special than any fill-in-the-blanks profile or personality test could ever reveal.
You're single. You'd love to find a soul mate. And you have a life. It's interesting. You'd welcome a dating site that offers innovative tools for self-expression and interaction with others. You'd prefer a dating site that is more Trader Joe's than Albertsons. You see the wisdom of an online singles community, so there's a tie-in between your on- and off-line social networks.
You'd be willing to spend the equivalent of just 3 lattes a month for a service that's all about You, rather than paying two or three times as much for one that's about some phony niche or marketing ploy - and definitely rather than subscribing to a "free" service most of which are first and foremost e-billboards with a dizzying array of ads on every page.
So, what are You waiting for? You're FlirtySomething. Sign up today!
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